21 October 14

Ending HIV

CONDOMANIA’S ‘FLESH LOVE’

Over the years we’ve seen many eye-opening and bizarre ad campaigns promoting safe sex. To add to the list is this series of posters from Japanese condom shop franchise, Condomania, that features couples vacuum-packed together.

The project titled ‘Flesh Love’ is the work of Photographer Hal whose idea of preserving eternal love has certainly taken ‘getting close together’ to the next level.

“Human beings aren’t completed if they’re just by themselves,” he says. “It’s when they come together, when they come really close, that they are finally completed.”

If you’re wondering how the models breathed in there the answer is they don’t! Each couple could only be left inside the sealed bag for 10 seconds to take the shot before taking a breather.

Check out the ads and a short documentary on the campaign below.

Source: www.hivplusmag.com