The ‘nude calendar’ is a classic form of marketing we are no stranger to. We’ve seen fire departments, sports clubs and even retirement villages undress to promote their services or simply for fun.
But a British rowing club, known as the Warwick Rowers, that jumped on board a few years ago is doing more than just raising money to fund their sport but also, and more importantly, to fight homophobia.
Since 2012, the gorgeous guys have been stripping down to bare all for their annual calendar with proceeds going towards a programme called ‘Sports Allies’ which is dedicated to helping young people who are challenged by bullying and homophobia.
Watch their latest crowd funding video below!
Read more: here.